It’s free, there’s no learning curve, and it’s an easy collaboration tool. For commercial projects with little or no narration or dialogue, a Google doc might seem like the easiest choice for writing out script ideas. And from your script, you’ll make your shot list. Once the treatment is approved, you’ll move on to the script. Pinterest (web app) is not just for accent walls and sconces it will help collect all your reference and inspiration imagery in one place when planning your mood board and treatment presentation.to help you fill your document with existing visual content that fits your project’s mood. Shotdeck (web app) gives you access to thousands of film clips for decks for pitches, treatments, etc.Milanote (web app) is a tool to organize your creative products into a visual board.Visme (web app), much like Canva, makes the process of creating designs and layouts a painless, turnkey process.Canva (web app) is a powerful tool that makes it easy for non-designers to create clean, eye-catching presentations.These tools can help simplify the task of making a compelling visual treatment: However, for commercial video projects, photography projects, or social projects that may include a mix of motion and still images, the treatment can become a complicated, visually-rich pitch deck that includes a mood board. For some film projects, a treatment can be a text-only document that you can create in any text editor or script software (listed below). This process typically begins with a treatment. Once that document is in hand, it’s time to collect your team’s scattered ideas into a clear, creative concept. The creative brief will provide the creative team with its project goals. Let’s begin at the first step for creative teams: the concept. Phase 1: Creative Brief, Treatment, and Mood Board Production Report: a daily summary briefing of each completed shoot day, including payroll obligations, shots covered, any delays or overages, talent and location releases, and more.More call sheet information and templates.Call Sheet: a one- or two-page document that includes the most important information for the shoot day, such as shot schedule, location, crew list, contact information, and even the weather forecast.Day out of Days Report (DOOD): most often used on longer shoots and bigger productions, this is a grid that marks the beginning, middle, and end of each actor or model’s time on set.Stripboard shooting schedule examples and templates.Stripboard Shooting Schedule: a master top-down schedule of your shoot, where each strip (or row) represents a scene or a shot.Storyboard: a visual sketch of each shot in each scene of the script.More information and examples of shot lists.It also includes information about what is required for each shot. ![]() For photography, this is a list of images in the project. Shot List: a breakdown of the video or animation script into a list of shots.Script: a written description of all the words and actions that will take place in a video or animation project.Mood Board: a collage of images and text that conveys the general look and feel of a project, sometimes integrated into the treatment.Treatment: a pitch deck that summarizes the message and tone of a project.Creative brief how-to guide and examples.It may include a description of the audience, deliverables, and publication channels. Creative Brief: a marketing document that outlines the strategy of a creative project. ![]() The 10 Essential Content Planning Documents Next, we’ll look at each phase of production, and cover some of the most useful apps for creating and organizing the planning documents you’ll need. The hardest shoots can become much easier with proper planning, and we’re here to help.įirst, we’ll introduce you to the 10 essential planning documents that cover every stage of video content production, from brainstorming, through wrap. Using the right apps and tools to create these documents will greatly simplify your video production process, and can be the difference between a successful project, and one that bogs down, finishes late, goes over budget, or fails outright. However, knowing how to use the correct planning documents is the secret to any production’s success. Producing original video content is hard work that can require a large investment of time and money … and failure usually isn’t an option.
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